I am often asked how it all works together. People say, “Okay, I get the blog thing. I understand Facebook and Twitter—sort of. But how does it all work together?” A good social media strategy has three components.
About Michael Hyatt
The Leadership Strategy of Jesus
So much of the activity I see among leaders today is focused on reaching the masses. “Successful leaders” speak at big conferences, host popular television or radio shows, publish bestselling books, or write successful blogs. Their goal is breadth. They want to extend their influence to as many people as possible. Jesus had a much different leadership strategy.
Keeping Your Word
Several months ago, a former executive at our company made a commitment to a third-party via email. It is obvious that he didn’t research the cost of his promise nor did he get anyone else’s approval. Neither I nor my CFO was aware of the obligation until the other party brought it to our attention. When I learned that the commitment was north of six figures, I gasped.
Book Notes: Switch by Chip Heath and Dan Heath
Why is it is so difficult to change? Whether it is our personal lives, our organizations, or our communities, real and lasting change is difficult. According to Chip and Dan Heath, the primary obstacle is a conflict that’s built into our brains. In their new book, Switch, they explain this conflict and, more importantly, how to overcome it to create the outcomes you want. In a moment, I will tell you how to get a free copy of this book.
Book Notes: Crush It! by Gary Vaynerchuk
Social media has changed everything. It is now possible for you to take the thing you are most passionate about, create a social media platform, and build a real business than makes serious bucks. In his new book, Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuck shows you how. In a moment, I will tell you how to get a copy FREE.
How Do You Delegate If You Don’t Have a Staff?
Whenever I write or speak on the topic of delegation (as I did yesterday), I always get a question from someone who says, “But what if you don’t have a staff? How can you delegate?” This question typically comes from staff people, technicians, stand-alone professionals, or start-up entrepreneurs. It’s a great question. I recommend four strategies.
The Healing Power of Art
I was completely swept up in the moment. I forgot about the day. I stopped worrying about the future. For a few precious hours, I was lost in the music. Overwhelmed by the beauty and the wonder of God’s goodness in giving me this unexpected gift. I teared up several times. As I always do in the presence of true art.
My Dream iPad Book Application
I was blown away by the iPad demo video. The hardware and the operating system are impressive. However, when I watched Steve Jobs’ full presentation and demo, I felt that the iBooks application, while beautiful, was missing some key features.
Real Leaders Go First
Real leaders go first. They never ask others to do what they have not done or are unwilling to do themselves. They lead by example. Like the Apostle Paul, they are willing to say, “Follow me, as I follow Christ” (1 Corinthians 11:1). Like Lt. Col. Moore, they are the first on the field and the last off.
How to Have Better Dinner Conversations
Over the years, my wife, Gail, and I have developed a set of conversational rules that we use at the dinner table. We have ever written these down. They are largely unarticulated. However, over the years we have done our best to maximize these opportunities and to make eating more about the discussion than the food. Here are eight things we do to create engaging dinner-time conversations.
How to Read a Non-Fiction Book
When I read a non-fiction book, I typically practice these ten disciplines. They help me get more out of the books I read and insure that I retain the information longer.
Six Keys to Achieving Big Goals
For the last few days, I have been thinking about how to achieve really big goals. How do you do really hard things? How do you push through the inertia that threatens to keep you in your current state? How do you increase your probability of accomplishing what you set out to do? Whether you are trying to write a book, lose a bunch of weight, overcome an addiction, or land a new job, I believe these six items will help you achieve your goal.
Six Ways to Take a Micro-Sabbatical
My pastor recently took a three-month sabbatical. I imagined him sleeping in until ten every morning, followed by extensive periods of crossword puzzles and personal grooming. But he assured me that his time off was really more professional in nature: he studied up on the Emergent Church and did a biblical tour of Turkey. Am I jealous? No, of course not. Resentful is probably a better word.
Finding the Courage to Speak Up
I don’t like conflict. In fact, sometimes I think I am conflictaphobic. (I just made that word up.) I will do almost anything to avoid it. However, soon after I became head of one of our publishing divisions, I had to confront one of my authors. He was pleasant and cooperative when I spoke with him. But he was demanding, uncooperative, and downright nasty to my staff. Finally, one of them came to me, nearly in tears, and said, “I’m sorry, but I just can’t take it any more.” I had to make a choice.
Eight Leadership Lessons from Martin Luther King, Jr.
Today is Martin Luther King Day in the United States. On this day we celebrate the life and work of one of the greatest leaders the world has ever known. I want to take a few minutes and reflect on what is commonly referred to as his “I Have a Dream” speech. While the speech is a masterpiece of rhetoric, I believe it also provides eight insights into what it takes to be a truly great leader.
Five Ways to Comply with the New FTC Guidelines for Bloggers
Last fall, the U.S. Federal Trade Commission (FTC) issued new guidelines that require bloggers to “disclose material connections” for product or service endorsements. in fact, according to The Public Relations Society of America (PRSA), “People who blog, tweet or use Facebook to post opinions about consumer products could be fined $11,000 for repeat violations of new federal disclosure rules.”
I don’t know how serious the FTC will be in enforcing these guidelines. I have read some reports that indicate they will be primarily focused on advertisers who attempt to influence bloggers without requiring them to disclose that they were either paid or received free goods or services.
Using Email Templates to Say “No” with Grace
I hate saying “no” to people. In fact, I don’t know anyone who enjoys it. So to make the process less painful, I have developed a series of email templates that I can use for these requests. Here is my list of requests by category with my boilerplate text.
Why You Should Sign Up for a Half Marathon
”Let’s be honest. You ate too much high octane food during the holidays. The weather outside was bitter cold, so you ditched your exercise program. You haven’t darkened the door of the gym since the week after Thanksgiving. And the scale doesn’t lie: you’ve gained a few pounds.” This is the conversation I had with myself in the mirror on New Year’s day.
Seven Questions to Ask About Last Year
Here are some of mine: Running the half marathon in April, even though I almost didn’t at the last minute Cutting our company’s expenses to maintain the health of the business Having eight of the top ten books on the November Christian bestsellers list Getting my oldest daughter married and seeing their relationship grow What do you feel you should have been acknowledged for but weren’t? … Here are some of mine: Laying off so many of our employees, including some very dear friends Failing to articulate the vision and be a better source of encouragement to my team Not really unplugging from my vacation in October like I had planned Losing focus on my exercise regimen and having to keep re-starting it What was missing from last year as you look back?
Five Characteristics of Weak Leaders
General McClellan had significant character flaws that I believe serve as a warning signs to anyone in leadership. Ultimately, these cost him dearly: He lost Lincoln’s confidence, his job, and a run for the White House (against Lincoln). Worse, they prolonged the Civil War and cost the lives of tens of thousands of soldiers on both sides of the conflict.
Four Things Your People Need in Tough Times
This recession has been a tough ride for most organizations. Many leaders I have met with in the last few months have grown weary of trying to keep things moving forward with fewer resources. They keep thinking things will improve, but “flat” seems to be the new “up.” In times like these, it is tempting for all of us to stay in our offices and become introspective. But we absolutely cannot do that. Our people need us now—more than ever.
Leadership and the Law of Replication
When I was about three or four, I distinctly remember my Mom saying to me, “Mike, you don’t need to walk with a limp. … Regardless of her admonition, I still walked with a limp for another year or so, simply because I wanted to be like my dad.
The Total Customer Experience
Being great at what you do is about more than being a competent professional or a skilled craftsman. It’s not enough to deliver a great product or service. It is about the total customer experience, from the first encounter until the last—and everything in between.
Four Strategies for Responding to Poor Customer Service
Perhaps you’ve noticed: customer service has deteriorated noticeably since the recession began. Fewer waiters in restaurants. Slower room service in hotels. Longer wait times for support. This is hardly surprising. With significant layoffs in almost every industry, fewer people are available to provide the level of service you have come to expect. Here are four strategies for responding to poor customer service.